Forget Steve Jobs and all that i-stuff. If you want to talk about design that trumps utility, then look at what Tamara Mihajlović and her co-designer Njegos Lakic Tajsic have created. This is magic. A brilliant honey container like none we’ve ever seen. Crystal-shaped, with a pyramid of honeycomb in the centre (maybe made of plastic?) it is a bright and unique way to showcase honey. Some describe it in crunchy words like “organic, crystalline, and rock-like” while others just gaze at in awe. Why did no one else think beyond dull boring glass jars and cutesy squeeze bears? This honey container is elegant, gorgeous, and totally impractical.
A pair of Serbian designers created this container as a graphic arts project, then made up a fictitious company (BEEloved Honey) to pretend to sell their beloved honey. But would anyone actually buy non-existent honey, if not for the gorgeous bottle? Certainly, I would, if I had a few thousand pounds of honey to market through gift and gourmet stores. And it would support an enterprising young couturier. Tamara Mihajlović is a 23-year-old Belgrade graphic artist studying at her university’s faculty of Art and Design. She has also been art director and a technical editor for Politikolog, a local political journal. Her other recent creations include a series of anti-Aids posters and music festival ads.
Of course it’s impractical. Granulated honey will stick to the wee little crevices and refuse to exit the bung. But that could be resolved with a quick dunk in a hot bath. Besides, the combo honey and jar looks too good to open and eat, so it is likely to remain corked on a granite countertop for years. A bigger problem is that no one will likely bother to adapt an automated packing line that could fill 5,000 of these odd-shaped bottles in a day. But that’s not the place such a container should be used. Instead, I can imagine a thousand artisanal honey makers filling a hundred of these lovely packages over a couple of weekends in their tiny shops. Then they would retail their honey in Tamara’s classy container at gift shops. No Walmarts, Walgreens, or Krogers for these beauties.
If you own a little honey house tucked in a woods, you might be wondering where you can order these lovely containers. Alas, you can’t. Not yet, anyway. Mihajlović and Tajsic are still seeking a company willing to manufacture these honey bottles. If you are that adventurous bottle-maker, this might be the i-jar you’ve been waiting for.