Three million people have watched this 12-minute video of a person eating honey comb and fried chicken. Every nuance of the first stage of digestion is clearly visible and audible. Microphones focus on noisy chewing and slurping sounds.
Why would anyone, let alone 3 million folks, watch someone eat honey comb? It has to do with ASMR, something I didn’t even know existed until today. Autonomous Sensory Meridian Response, or ASMR, is a thing. It refers to a tingly, exciting euphoria that some people spontaneously experience when they are exposed to particular everyday events that the more callous of us don’t recognize as stimulating. These are everyday events like gum chewing, whispering, or, better yet, eating comb honey.
I can almost imagine people developing an elevated state of well-being from eating comb honey. But to feel that way by watching and hearing someone else eat honey? Excuse me, but really? Really? Have we become a world of watchers instead of doers?
According to a New York Times’ piece, How A.S.M.R. Became a Sensation, the “psychological oddity” [0f witnessing someone eat comb honey] is a powerful sensation among those lucky enough to get a charge out of uncommonly common stimuli. It sounds harmless, like a form of transcendence far healthier than the tingle of opioids. As the Times reported, it can arrive “in a wave, like a warm effervescence, making its way down the length of [the] spine and leaving behind a sense of gratitude and wholeness.” Read the article if you must know more.
Personally, I don’t get it. But apparently many of the three million people who have watched the noisy demolition of a large chunk of comb honey and several hunks of chicken receive some pleasant benefit. I’m just pointing you towards a cultural phenomenon that’s new, and (I think) rather odd. But as we used to say in the old days, whatever floats your boat. At least the video will likely boost comb honey sales for the Savannah Bee Company.