It’s January. Here in Canada, that’s usually the coldest time of the year. Time to eat some honey. A healthy, quick energy treat that’s not too bad to feast upon. Especially good mixed with whiskey and lemon juice if you think you’re getting a winter cold. I know people who use honey with whiskey even if they’re not getting a cold.
I don’t know which month has the most honey consumed, but I’m guessing January. The average North American honey consumption rate is about one-and-half pounds (750 grams) per person per
year. About 2 grams per day. I was wondering what 2 grams of something might look like. At the top of my Google search was this stuff, which sells for $30 for 2 grams. (Check out YouTube’s How to Weigh Weed For Dummies.) Two grams looks like this:
Two grams of honey retails for about 4 cents. (Cheaper than the weed, above, at $30 for two grams. By the way, this is an awfully expensive way to get fuel for your bee smoker.) Honey at four cents a day? That’s how much money the average person (in North America) spends on a daily honey habit – about four pennies. (And we don’t even have pennies in Canada anymore!)
Obviously, a pound-and-half of honey per year per person is not much. A family of four would be racing out to the grocery store to buy a one-pound jar every two months to keep it in stock. Meanwhile, good ole plain white granulated sugar is eaten at a rate of about 100 pounds a year. Why is refined sugar almost 100 times more popular than honey?
Wealthy countries like the USA, Canada, and most of Europe eat a healthy pound, more or less. In Germany, the average is one kilo (over two pounds!) while in Sweden, it’s closer to one pound. Meanwhile, for the entire world, the honey-eating average is only one-third of one pound. Barely enough to dampen the palate. If the global average increased to the German average, we’d need seven times the current world honey production. But I don’t expect that to happen anytime soon. And the chance that honey will ever match refined sugar? Pretty close to zero.